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Look familiar? it’s probably because you’ve seen these recently in some form or another while browsing the web. If you’re like most people, you click through the messages without reading. However, understanding what these mean is valuable for both companies and consumers and even affect what content you receive from your favorite sites.
So, what exactly do they mean, and why do you keep seeing them?
These messages stem from the European Commission’s approval of the General Data Protection Regulation, or GDPR. This regulation states that any website collecting or storing data involving an EU citizen must:
- Tell users who you are, why you collect the data, and how long the data will be stored
- Obtain consent before collecting any data at any time
- Let users access, change, or delete their data
- Let users know if data breaches occur
The GDPR went into effect on May 25, 2018 and carries hefty fines (up to 20 million euro!) for noncompliance. The regulation is important for both companies and customers, as it protects the ever-expanding digital foot prints we leave behind on nearly every site we visit. As technology gets more sophisticated, so do the individuals trying to steal personal data. These new rules aim to increase consumer confidence and business.
What does it mean for you?
The good news is that your personal information will be better protected than ever before, and you will have more control over where it is stored and used. However, if you don’t “agree” or “opt-in” to these messages, you may find that content from your most frequented websites is no longer personalized or as relevant, and you may even miss out on some altogether. That is why you now see these privacy notices displayed so frequently on sites across the net. Some appear as an opt-in form on a blog or web page, and others as a pop-up. Regardless of the format, simply agreeing to this message will ensure you continue to receive the content you want from sources you trust.
If you aren’t receiving messages from Kennametal like you used to, it is most likely related to the GDPR and because you haven’t opted-in.
If you have questions about the GDPR, please contact us: